GIFs are animated images that have existed for more than 25 years; but their use has become widespread in the last two to three years. Many of us might be even making GIFs for Facebook and other social media or messaging platforms for personal use.
The good thing is that GIFs are easy to create and lighter than normal videos, so they can be shared with very low bandwidth and slow internet. However, these small, funny, catchy GIFs are one of the strongest social media marketing tools of the present time. The fact that GIFs result in more than 100% increase in conversion rate and close to 110% increase in revenue, makes them the best choice for social media marketers.
There are a number of reasons why GIFs are important. Let us have a look at some of them.
Audience engagement: GIFs deliver the exact feeling and the message, which the audiences can relate to themselves. So, they watch them, share them with others more frequently. This has made them the new form of communication among users on all social media platforms.
Powerful and unique use of content: GIFs have shown us how simple and unique content can make a big difference. This is what is ‘thinking different with content’. The audience gets fascinated and attracted towards new and unique ideas.
Easy to consume: GIFs are one of the most shared forms of message over the Internet. The reason is they are less-resource intensive, easy to create and easy to consume. They just occupy a few kilobytes of space; hence people do not mind downloading and forwarding them.
Appealing than an image, but cheaper than video: GIFs are the best examples of how visual communication works. One does not have to put so much effort, creativity and cost to create them. They are more appealing than images, but much cost effective and easier than videos.
A perfect mix of text, audio and video: As a perfect medium of brand communication, GIFs hold the right proportion of text, images and videos. This enables it to deliver the right message and establish right connection with the audience. Viewers listen to the brand’s message with interest.
Mobile-friendly: GIFs speak the internet’s language. They last for just a few seconds and they run on all devices and are compatible with all screen sizes.